BRC Global Genetics Event: A New Era in Semen and Embryo Sales

May 28, 2025

Mark your calendars for June 16–17, 2025, as BRC Ranch launches an unprecedented opportunity for Brahman breeders and cattle enthusiasts worldwide—the BRC Global Genetics Event, exclusively hosted online at DVAuction.

This is not just a sale—it’s a global moment. For the first time ever, we’re offering our most in-demand BRC genetics through a transparent and fair auction platform designed to meet the worldwide demand for our elite sires and donors. From the USA to Mexico, Central America, South America, Asia and even a few select lots cleared for Australia, this sale opens access to the best of BRC’s breeding program, ensuring every interested buyer has a fair chance to participate.


The Offering:
The lineup is nothing short of historic, featuring semen from BRC’s most sought-after bulls and exclusive embryo packages from some of our breed-leading donors. Highlights include:

  • BRC Money Don’t Jiggle 240: The first semen offering on quite possibly the most exciting bull BRC has shown in years! We will be offering 14 straws cleared for USA use, along with 100 straws on 240 for international use (excluding Australia). This will most likely be the only 240 semen offered globally in 2025. 
  • BRC 160/8: Selling 40 Australian export straws – offered in 4 lots of 10 units. This is the last remaining Australia qualified semen on 160.
  • Noble 458/7: Selling the last 6 remaining Australia qualified straws along with 15 units of Noble semen cleared for Mexico, Central America, South America and Asia. As of sale time there are 34 units remaining for sale on Noble and this sale will feature 21 of those 34. 
  • BRC Geronimos Cadillac 230: An exclusive offering of Australian straws! No need to buy an exclusive – we’re selling 30 straws cleared for Australia in this special sale. They will sell in 3 lots of 10 units each. 
  • BRC Amos Moses 257: Offering 9 straws cleared for use in the USA on the 2023 National Champion Bull. This 160 x Boom Shaka Laka son is one of our brightest young stars. This will be the only Amos Moses USA offering in 2025. Previously we have only sold 2 units. 
  • BRC 279: We are opening the vaults and offering 11 straws – cleared for  USA and global semen straws (excluding Australia) in multiple lot sizes.
  • Exclusive Embryos: Featuring 39 frozen embryos from proven BRC donors and sires like:
    • 12 embryos sired by Noble!!
    • BRC Dolly 118 x Captain
    • Miss V8 263/8 x Captain
    • BRC Lady Sugar 62 x Captain
    • JDH Pearl 449/4 x Dutton
    • +Miss V8 797/6 x 160/8
    • +BRC Sweetie 486/8 x Captain
       …and more—designed for buyers in the USA and global markets.
  • IVF Flush Opportunities: Rare flush rights on BRC 805/8 and BRC Lady Glitter Sparkle 115.


Why This Sale Matters

The BRC Global Genetics Event is a game-changing approach to global cattle marketing. By offering semen and embryos in an open auction format, we are setting a new standard for transparency, fairness, and accessibility in the seedstock industry. Whether you’re a rancher in Texas or a breeder in Paraguay, this sale gives you equal opportunity to invest in the genetics that are shaping the future of the Brahman breed.


How to Participate
Bidding opens June 16 and closes June 17, 2025, exclusively on DVAuction. Create your free account at www.dvauction.com to register and be ready to bid.

For additional information or questions about specific lots, contact the BRC team at rachel@brcranch.com or WhatsApp your best friend at BRC. 

This is your chance to be part of something truly global. Let’s build the future together—one straw, one embryo, and one generation at a time.

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