The Brahman business is at one of it’s all time highs right now, in terms of popularity throughout the southern United States and the world. And here at BRC, we are proud to be leading the efforts of promoting Brahman, innovating the breed, and serving our customers.
Here are some of the inspirational quotes shared at our 2019 Brahman Country Workshop. If you missed it, you missed a great event. We hope you’ll make plans to join us in October 2020. These quotes are sure to get you pumped up.
“Let the strengths of your breed complement the weaknesses of another breed. What is the Brahman breed really good at? Disease resistance. Heat tolerance. Longevity.” – Lee Leachman, Leachman of Colorado
“Don’t be afraid to tell the Brahman story. I personally won’t be content until every rancher in North and South America knows and understands the role of Brahman in the beef industry.” – Rachel Cutrer
“To me. The Brahman F-1 is the ideal cow for the south and southeast.” – Bill Howell
“In order to know where you want to go, you have to know where you’ve been. I breed for 2 generations out— thinking what we are going to breed the daughters to. I plan this out, and quite honestly, I don’t deviate too much from it. You have to have a breeding plan if you want to be successful.”
-Stuart Watkins, Watkins Cattle Co.
“We as Brahman breeders have to raise what I call ‘user friendly cattle’ if we want to be successful. Our cattle have to be sound. They have to be gentle and work easy. They have to raise a healthy, heavy calf every year. They have to produce quality beef. But they still have to look good, be impressive when your neighbor drives by, and they have to make money for our customers. Ultimately, that’s the goal – for every one who buys a Brahman bull or Brahman cow to be able to say “These Brahmans made my life so much better…”
– Brandon Cutrer.
“In the short run, customers make decisions based on perceptions. In the long run, customers make their decision based on value. They want to buy where they can get more value and profit.”
– Lee Leachman
“I believe in quality. I started with quality, and every year I want to add something to my herd that’s going to bring it up. That’s the only way to go – with quality.”
-Jake Mathews, Ki Cattle
“The function of a cow is to convert grass into beef. It’s that simple. We are here to feed the world.” -Doug Pierce, Blinn College
“Set your goals. Set goals that you can reach. When you reach those. Don’t stop. Don’t ever think your cattle are the best. One thing we are short on these days is honestly. Be honest with yourself and the cattle you have. Be honest by your customers.” – Bill Howell
“The cattle market is a very competitive market. You can think – ‘all brahman people are my competitors’ – but really, you all need to be working together. Working together to improve the breed and the beef industry.” – Lee Leachman
Do you get motivated when you read quotes like these? We do. We are driven to elevate the Brahman breed to the highest heights, and we want you to join us. We invite you to learn more about our cattle for sale, and Brahman AI sires working to improve the breed through performance and carcass quality. We also offer the most robust Brahman customer service and educational experience of any Brahman ranch in the USA. Let’s make a difference in the beef industry: BRC and YOU.
